Keep coming back to this story. Now that he's fired someone for telling him the truth, maybe it should work like this:
Engineers: "Well Elon, we have a *new* ranking system, and only the most discerning people can see likes from the lurkers. You can tell it's a marvel because they're invisible! The Emperor's New Code!"
"They're awfully quiet in public though..."
"They're the lurkers sir. They support your invisible ranking!"
https://www.platformer.news/p/elon-musk-fires-a-top-twitter-engineer