HOW TO SPOT A DEEP FAKE:

1. You can’t.

Don’t think you can. You can spot clumsy ones, but you’ve already missed a dozen others. We’re past the stage where even _expert_ practitioners can have a 100% success rate.

Instead, think about how to avoid taking action, or trusting someone, because of who they seem to be. Holding onto the fantasy that “I can spot ’em!” is harmful, and moves the onus of responsibility from collective to personal.

This is also true for #genAI, of course.

—@afeinman