I still think it’s pretty messed up that, for the purpose of getting the topic of equal access for all on the web some play, we have to refer to the benefits for search engine optimization, (most of which are myths), because that’s the only way most people are going to pay attention. It’s either that, or try scaring people by reminding that eventually, they won’t be fully abled. I get it, I’m not going to stop doing it, but it’s still one of the less-desirable, less-lovable parts of accessibility for me.