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Syndicating your content to social networks is all well and good, but the real fun happens when you can bring back the reactions from those social networks to your own site and display them all regardless of which site or network they come from. If your site is static, you’ll need to employ a couple of third-party services to accomplish this, whereas with WordPress or Drupal you’ll need to install some plugins. Even if you’re not a developer, the fact that you can pull in reactions to your content from all over the web is a beautiful thing to behold. And I’m looking forward to the time when most domains on the web support both syndication out and bringing reactions back in. Neither of these takes much effort, and they’re taking less and less. There’s not a lot of cost to implementing these things either anymore, and if we can get to a point where everyone who’s now using social media as their primary platform has their own domain and their own website and is able to syndicate out and bring reactions back in, then all the data currently being sucked up by the large social media platforms no longer is as plentiful, and therefore loses its value. This will, however, take work on the part of all of us, whether that’s building solutions for otheres to use or helping others use those solutions.

This tutorial on implementing syndication on static sites should be useful for those who don’t want to use something like WordPress or another database-driven content management system to power their site. As much as some of us would like silos like Twitter or Facebook to disappear, for most people they’re currently necessary, (the network effect), and so syndication is something that has to be part of the mix. And the more you can automate, the better.