The Counterintuitive Mechanics of Peloton Addiction by Anne Helen Petersen
This is the midweek edition of Culture Study — the newsletter from Anne Helen Petersen, which you can read about here. If you like it and want more like it in your inbox, consider subscribing. This post is part of an ongoing series on the overarching cultural significance of Peloton. The first two pieces in the series can be found
Towards a Unified Theory of Peloton by Anne Helen Petersen
This is the weekend edition of Culture Study — the newsletter from Anne Helen Petersen, which you can read about here. If you like it and want more like it in your inbox, consider subscribing. This piece is an experiment. I’ve been wanting to write a long feature on the various components of Peloton for more than a year — and have repeatedly found myself intimidated by the scope. Like a lot of deceptively complicated media texts, it deserves a book. But a book of Peloton analysis is not happening. This newsletter-bound serialized analysis is.