I must admit I am torn about Global Accessibility Awareness Day #GAAD. Originally I thought this a great idea. But over the years, my views have changed a bit. I see companies wave flags on this one day, and a week later, all is forgotten and they’re back to their old ways. So like many accessibility awareness things, #GAAD has become a day for marketing pushes, making a lot of noise without followups. And the few companies that do follow up on their marketing gibberish, are those that would do it anyway. They don’t need a day like #GAAD, but it gives them a chance to do some more focused marketing on those days anyway. So yeah … While I think that this is a good cause per se, the thing it has turned into I don’t like as much.