I’ve found that, while not everyone jumps on board, whenever I comment about this stuff, people ask questions and, in some cases, with just a little help, they’re wanting to own their content. Facebook going down period would be one of the best things to ever happen to the web. We have open standards for everything you can do on Facebook or Twitter or Instagram that are being implemented by things like WordPress and other web software, so that users don’t have to go through all the technical aspects of implementing. And yes, I personally agree that most content sucks. I also know, however, that whenever Facebook decides to place some arbitrary terms on content creation, as AudioBoom did, there will be an outcry against it, and that outcry will make no difference, because closed platforms don’t owe you a thing, and free, hosted video content creation is not a sustainable model. Same with audio content or images. Also, when people notice that content from Facebook pages is demoted in favor of content from newsfeeds. That’s already started happening, and engagement dropped 52% between the beginning of last year and this. The only way that engagement goes up is if you spend lots of money in Facebook’s ad program. And the thing is, we can bitch about this, but it’s Facebook’s house, and therefore Facebook’s rules. People are going to have to get smarter about using their own websites and their own domains as marketing channels.