Owning your content isn’t about locking it down. It’s about either owning the original content, (which you can’t do if you post it on a closed social platform), or owning the original and having the best of both worlds by then syndicating that content to social networks. By owning the original and syndicating, as opposed to just posting the original to social, if the platforms shut down, as has happened numerous times in the past, or if the closed platforms kill your content for any reason, you still have the original. Platforms like Google, Facebook, Et Al, wouldn’t have so much control over the web if we didn’t seed it to them. Open, inclusive web for everyone. Also, my content that gets posted to Facebook and Twitter originates from my website, and then is syndicated to Facebook, Twitter and the like. Bridgy is the thing that helps with syndication and then pulling the reactions and comments back in from closed social networks.